When it comes to getting HVAC leads online, nothing beats ranking in the Google Map Pack. Those top three listings capture the majority of local clicks and calls. If your Google Business Profile is stuck below your competitors, there is one ranking factor that can move you up faster than almost anything else reviews.
Most HVAC contractors know reviews are important, but very few have a real system for getting them consistently. If you are only getting a handful of reviews each month, you are losing rankings and jobs to competitors who figured this out already. The good news is that there is a simple review funnel that works fast, and you can set it up in less than a day.
Why reviews are the fastest way to boost Google Maps rankings
Google uses three main signals to rank businesses in Maps relevance, proximity, and prominence. Reviews impact prominence more than anything else. Google wants to show companies people trust, so businesses with a higher volume of recent, high quality reviews usually rise to the top.
If your competitors have more reviews, you are playing from behind, no matter how good your service is. To win, you need a system that gets reviews from every happy customer, every week, without begging for them.
The review funnel that works
The biggest problem most HVAC companies face is that they ask everyone for a review including unhappy customers. That can backfire. This system safely filters feedback so only happy customers are directed to your Google Business Profile, while negative feedback is handled privately.
The funnel works like this
- Send a review request message by SMS to your past and current customers.
- Direct them to a simple landing page with a rating system.
- Customers who give four or five stars are sent straight to your Google review page.
- Customers who give one to three stars are sent to a private feedback form instead.
This protects your reputation while building it aggressively.
Why SMS works better than email
Most people ignore review request emails because inboxes are overloaded with spam. But SMS gets opened within minutes. When done professionally, SMS review requests can generate a 10 to 20 percent response rate. That means if you message 100 past customers, you can expect 10 to 20 reviews in a week.
The exact message to send
Here is a simple review request that works well for HVAC companies. Personal, friendly, and quick.
Hello customer name, this is your name from company name. It was a pleasure working with you. Could you take 30 seconds to share your experience with us. Here is the link. Thank you for your support.
Keep it simple. Do not overthink it. Customers do not want long messages or pressure.
Where to collect customer lists
Start with all past customers stored in your CRM, invoices, or service history. Export them into a single list. If you do not have a CRM, check your invoicing system, QuickBooks, or job records and gather phone numbers. The larger your list, the faster your review growth.
Send review requests to batches of 50 to 100 people per week. This keeps reviews coming in consistently, which Google loves. Steady review growth beats sudden review spikes.
Tools to build your system
You can use GoHighLevel, Jobber, Housecall Pro, or any tool that allows SMS campaigns and simple web pages. Or you can build the page manually on your website and connect it to a form for feedback and a button for your Google review link. This system does not depend on specific software. It depends on having a repeatable process.
Why this hack works for SEO
Review volume, review frequency, review quality, and review keywords all improve your Maps ranking. When customers mention services like AC repair, furnace replacement, or HVAC installation in their reviews, it increases your relevance for those terms. You can politely ask customers to mention the service they received for even better results.
Final thoughts
If you want fast Google Maps ranking improvements, reviews are the shortcut. This review funnel gives you predictable results and protects your reputation along the way. Do this aggressively for 30 days and you will see a real jump in calls from Maps.
If you want us to build this exact review funnel for your HVAC business, including templates and automation, contact us today. We set up the full review system so you start ranking faster and converting more local customers.
